Tana Green — Digital Strategy & Experience Design

Digital Strategy
& Experience Design

Formal portrait of Tana Green, looking directly forward. All black background and clothes. Shoulder length brown hair, black frame glasses, green crystal necklace, American Institute of Architects pin, simple smile.

Product strategy and experience design across two built worlds: the environments people walk through and the software they work in. Twenty-six years of leading designs that ship.

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Insights

Shop Without Limits: Enhancing eCommerce Accessibility for Customers of All Abilities

We helped a global gaming brand remove eCommerce barriers by pairing tools-based audits with moderated testing, uncovering numerous WCAG issues across dozens of pages and identified critical blockers, and then delivered a prioritized remediation roadmap to improve accessibility and the overall shopping experience.

Navigating Uncharted Waters

Navigating the Uncharted Potential of Product Development

A Brief History of My Education at Cornell University

A personal window into Cornell Architecture (1994–1999): studio life across Sibley, Rand, and Tjaden Halls before Milstein; the hand-to-digital shift; inspiring semesters abroad, and a reflective return on the future of North American architecture in the 21st Century. Includes a concise repost of the department’s official history.

I am an Experience Designer by trade

For more than 26 years I have designed and delivered experiences in two built worlds: physical environments people move through, and digital products they work in every day. My clients have included American Express, T-Mobile, and Microsoft, alongside work across healthcare, energy, and life sciences.

I lead UX strategy, product design, and accessibility practice from discovery through deployment — and the delivery around them: backlogs, scrum ceremonies, vendor coordination, and the governance that keeps a design system honest after launch.

Across 68 projects I worked on, 52 were built. About 95% of my time on digital work reached general availability and 68% of my time on physical design work was built. Rates that high come from scoping for what can actually be built, then defending the craft inside those constraints.

My Work

Close crop of an annotated wireframe: a credit card application form with red dashed outlines around field groups and numbered red markers keyed to specification notes.

American Express card applications suite

overhead view of pristine golf course fairway and sand trap. "Welcome to" in yellow.

a golf tournament website

a facility maintenance product

Restructuring a CDFI's website

Thumbnail vignette of launched Meningits.com home page. Yellow note with waterstained text.

a disease education website

vignette of a vaccine website showing teenagers eating pizza, red and purple graphic callouts.

a new vaccine website

Services

Product Strategy

I align business goals to user evidence and turn the result into a roadmap someone can staff: OGSM framing, prioritization with explicit trade-offs, and an MVP defined by what it proves rather than what it contains.

Product Experience Research

Moderated and unmoderated testing, stakeholder workshops, and longitudinal studies — recruited to include participants with diverse abilities. Findings arrive as prioritized decisions rather than a deck, with the disconfirming results kept in.

Accessibility Strategies

WCAG 2.2 AA and Section 508 audits paired with assistive-technology testing, then a remediation roadmap sequenced by severity and effort. I also build the governance that keeps conformance from decaying after the fix release.

Product Design

Information architecture, flows, wireframes, and design systems for enterprise platforms, mobile apps, and consumer products — specified through states and edge cases so engineering inherits decisions rather than questions.

Property Development

A decade of architectural practice: programming, adjacency and circulation studies, code path and inspection strategy, and fabrication oversight through installation. The same delivery discipline as digital, with a punch list instead of a bug backlog.