Tana Green, Assoc. AIA, is a Lead Consultant in Product Strategy and Experience Design, working from Seattle. Her first decade was spent in architecture — museum exhibitions and commercial interiors with firms including Ralph Appelbaum Associates and Thinc, on projects such as the National WWI Museum, the 9/11 Memorial Museum, and the First Americans Museum.
Both halves answer the same question: how does a person find their way through something they did not design? A gallery sequence and a claims workflow fail for the same reasons — unclear entry, no orientation, no recovery from a wrong turn. That throughline is why accessibility sits at the front of her practice rather than at the end of it.
In the sixteen years since, she has led UX strategy, product design, accessibility practice, and delivery in digital — through agencies and consultancies including Razorfish, Digitas, C&G Partners, Filter, IQVIA, and AIM Consulting, for clients including American Express, T-Mobile, Microsoft, Starbucks, Nintendo, TC Energy, and 3M. Her sector concentration is healthcare and life sciences, financial services, telecommunications, energy, and cultural institutions.
Her work has regularly reached national and global scales: design systems, enterprise platforms, mobile applications, and consumer experiences serving millions of users worldwide. One product she designed supports citizen participation in democratic processes across 40 sovereign nations with a combined population of 2.4 billion people.
